The Perfect Fusion of Mixology and Fashion: Martini Gold
Cross-industry collaborations are a popular marketing strategy in the beverage industry. By joining forces with renowned brands from different sectors, liquor companies can generate greater advertising impact. Martini & Rossi's latest partnership with the fashion powerhouse Dolce & Gabbana aims to create just that kind of excitement. So, what magic does this union bring?
Martini Gold is the result of a collaboration between the iconic vermouth brand Martini & Rossi and fashion house Dolce & Gabbana. Presented in a striking gold bottle, this vermouth is crafted from ingredients sourced globally, including Sicilian lemons and oranges, Spanish saffron, Indian ginger, Indonesian pepper, and Calabrian bergamot. The result is a unique and sophisticated vermouth, infused with Mediterranean allure and diverse spices, setting it apart from traditional vermouths.
Appearance
Bright, transparent with a subtle golden hue.
Aroma
Notes of white wine from coastal vineyards, rain-soaked pine forests, mint, lemon tart, honeysuckle, bergamot, clove, and melon rind.
Palate
Bitter with clove, sweet-bitter nuances, ginger, and bergamot.
Finish
Hints of fruit, mild spice, and a touch of bittersweet apricot, rounded off with sweet pepper.
About Martini & Rossi
Founded in Italy by Alessandro Martini, winemaker Luigi Rossi, and accountant Teofilo Sola, Martini & Rossi began in 1863. Initially named Martini, Sola & Cia, the company rebranded as Martini & Rossi in 1879 after the Sola family sold their shares. Martini & Rossi first released Martini Rosso in 1863, followed by Martini Dry in 1900. After Rossi's four sons took over in 1892, they developed MARTINI Bianco. With its expanding global reach, Martini became synonymous with vermouth. In 1993, Bacardi acquired the brand, adding it to its portfolio.
About Dolce & Gabbana
Founded in 1985 by Domenico Dolce and Stefano Gabbana, Dolce & Gabbana has grown into one of the leading names in fashion. Known for its classic black color palette, the brand draws inspiration from Sicilian Catholic imagery and South European religious motifs. Dolce & Gabbana emphasizes sensuality, featuring signature designs like lingerie-style tops paired with suits, embodying the brand’s iconic look.
Tasting Notes
Martini Gold has a flavor and aroma profile reminiscent of Dry Sherry. Despite a noticeable ginger note, the taste is surprisingly smooth and easy to drink. Martini Gold’s complexity and character make it an excellent choice for sipping straight, with many bartenders using it to craft unique cocktails. For those yet to try it, Martini Gold is not to be missed.
A Cinematic Campaign
To highlight the allure of Martini Gold, Martini & Rossi and Dolce & Gabbana collaborated with acclaimed director Jonas Åkerlund and actress Monica Bellucci. Set against the Roman Piazza, the story draws on Fellini's cinematography style, portraying a mysterious woman whose beauty and charm captivate many men. The ad perfectly encapsulates the charm of both Martini Gold and this enigmatic woman, bringing the brand's allure to life.