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The Liquid Brief (26/05/W4) | The Rise of Indian Whisky and the At-Home Premium Era

The Liquid Brief (26/05/W4) | The Rise of India...

Traditional spirits giants face shakeups as Indian whisky and soju surge, while the premium at-home drinking trend drives demand for pro barware.

The Liquid Brief (26/05/W4) | The Rise of India...

Traditional spirits giants face shakeups as Indian whisky and soju surge, while the premium at-home drinking trend drives demand for pro barware.

The Liquid Brief (26/05/W3) | The Death of Premiumization: Global Alcohol’s Pragmatic Shift

The Liquid Brief (26/05/W3): Global Alcohol’s P...

Global alcohol shifts to pragmatism as hyper-premiumization ends. Discover the latest RTD, GTR, and craft trends.

The Liquid Brief (26/05/W3): Global Alcohol’s P...

Global alcohol shifts to pragmatism as hyper-premiumization ends. Discover the latest RTD, GTR, and craft trends.

The Liquid Brief (26/05/W2) : The RTD Boom!

The Liquid Brief (26/05/W2) : The RTD Boom!

Global wine consumption hits a 26-year low as RTDs surge; explore the $15B rejected buyout, Asia's market recovery, and the new era of miniaturized drinks.

The Liquid Brief (26/05/W2) : The RTD Boom!

Global wine consumption hits a 26-year low as RTDs surge; explore the $15B rejected buyout, Asia's market recovery, and the new era of miniaturized drinks.

Global Spirits Industry Brief(26/05/W1)

The Liquid Brief (26/05/W1) - Micro-Luxury and ...

Micro-Luxury Meets Hyper-Convenience / Deconstructing the Drinking Occasion 

The Liquid Brief (26/05/W1) - Micro-Luxury and ...

Micro-Luxury Meets Hyper-Convenience / Deconstructing the Drinking Occasion 

The Liquid Brief (26/04/W4)

The Liquid Brief (26/04/W4)

I. Weekly Highlights M&A frenzy escalates: Sazerac makes a bold $15 billion bid for Brown-Forman. Merger talks between Brown-Forman and Pernod Ricard also remain active. Historic ban ends: A U.S....

The Liquid Brief (26/04/W4)

I. Weekly Highlights M&A frenzy escalates: Sazerac makes a bold $15 billion bid for Brown-Forman. Merger talks between Brown-Forman and Pernod Ricard also remain active. Historic ban ends: A U.S....

The Liquid Brief (26/04/W3): Market Polarization

The Liquid Brief (26/04/W3): Market Polarization

Market Polarization/ AI & Trends/ New Releases & Bar

The Liquid Brief (26/04/W3): Market Polarization

Market Polarization/ AI & Trends/ New Releases & Bar